It channels the feelings we all had over lockdown of longing for the community of gigs, festivals and general togetherness, leading nicely into storming lead single ' Bloodrush'. It makes for the perfect starting point, built around an immediate singalong chorus and big, expansive sound. It all begins with recent single ' How Will I Know', the oldest track on the record but also the album’s spiritual title track and musical compass. Fans of their previous work may be worried reading this, but have no fear: this is still distinctly The Amazons you know and love.
The loud heavy riffs mostly take a back seat this time around, replaced instead with a greater focus on the songcraft and some noticeable country/Americana influences. A complete contrast to the darkness of previous album Future Dust, on HWIKIHWFM the band discover brighter and more profound sonic territory. The result is an album that is so incredibly joyous you can’t help but beam from ear-to-ear whilst listening to it. These rough demos were then built up by the band in separate studios, steadily pieced together until they eventually became the stirring 11 tracks found on HWIKIHWFM. This time around, the songs were born from frontman Matt Thomson’s odes to his long-distance girlfriend, written on his acoustic guitar for her during prolonged absences from one another over lockdown.
Where their previous two albums were built out of studio jams, the COVID-pandemic altered the course usually taken by the quartet for finding their creative spark. Live Review: The Amazons at O2 Academy Brixton, London, 22/11/19
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